description Concha y Toro Overview
Viña Concha y Toro is a Chilean wine company founded in 1883 by Melchor Concha y Toro. Its production began in Chile and the company later developed an international business with wines sold in many markets and a portfolio that includes Casillero del Diablo, Marqués de Casa Concha, and the Don Melchor label. It is a major Latin American wine producer and exporter serving consumers and wine professionals interested in Chilean and internationally distributed wines.
help Concha y Toro FAQ
When and where was Viña Concha y Toro founded?
Melchor Concha y Toro founded the Chilean wine company in 1883. Its early vineyards and winery were associated with Pirque in the Maipo Valley, near Santiago. [Concha y Toro history](https://conchaytoro.com/en/our-history/)
Which famous wine brands belong to Concha y Toro?
The company's portfolio includes Casillero del Diablo, Marqués de Casa Concha, and Don Melchor. These brands cover different positions, from widely distributed Chilean wines to the premium Don Melchor label.
Why is Casillero del Diablo associated with the Devil?
The brand comes from a story that Melchor Concha y Toro kept valuable bottles in a locked private cellar. After bottles began disappearing, he spread the rumor that the Devil lived there, and the name Casillero del Diablo grew from that legend.
What is Concha y Toro's connection to Bordeaux?
Melchor Concha y Toro brought vines from the Bordeaux region of France when developing the winery in Pirque. The company says its first export was to Holland in 1933 and that it now sells wine in more than 130 countries.
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