description 1017 ALYX 9SM Overview
help 1017 ALYX 9SM FAQ
Who actually founded 1017 ALYX 9SM?
American designer Matthew M. Williams founded the label in 2015, initially under the shorter name Alyx. The brand is not the work of Italian designer Alessandro Trincone, despite that attribution appearing in some catalog descriptions.
What does the name 1017 ALYX 9SM mean?
Alyx is the name of Matthew Williams's daughter, while 1017 references his October 17 birthday. The 9SM portion refers to the address of the brand's original studio on Saint Mark's Place in New York.
Why is the rollercoaster buckle associated with 1017 ALYX 9SM?
The metal quick-release buckle became a recurring detail on the brand's belts, bags, chest rigs, and clothing. Williams developed the recognizable hardware with Austrian fastening specialist AustriAlpin.
What major fashion house did Matthew Williams lead while running Alyx?
Williams served as Givenchy's creative director from 2020 until the end of 2023. During that period, his industrial hardware and streetwear-influenced approach appeared in both Givenchy and 1017 ALYX 9SM designs.
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