description 99% Invisible Overview
99% Invisible is a podcast exploring the stories behind the designs we encounter daily. Hosted by Roman Mars, it investigates how seemingly small design choices shape our culture and experiences. The show examines architecture, urban spaces, product design, and branding through narrative storytelling. It’s for anyone interested in understanding the intentionality and impact of design around them – from designers to curious listeners seeking a deeper appreciation for the world.
insights Ranking position
99% Invisible ranks #14 of 158 in the Storytelling ranking, behind Maintenance Phase, ahead of The Adventure Zone.
help 99% Invisible FAQ
What kinds of stories does 99% Invisible actually cover?
Roman Mars and the reporting team examine overlooked decisions behind architecture, infrastructure, objects, and public spaces. Episodes have explored subjects as varied as curb cuts, flag design, hostile architecture, and the development of the distinctive NBC chimes.
Where can I listen to 99% Invisible?
The show is available through its public RSS feed and major podcast services including Apple Podcasts and Spotify. It is also part of the SiriusXM podcast family, with an ad-free early-access option offered through SiriusXM Podcasts+.
Is The 99% Invisible City a transcript of the podcast?
No. The 2020 book by Roman Mars and Kurt Kohlstedt is a field guide to details in the built environment, including street signs, utility markings, and fire escapes.
Was 99% Invisible originally part of Radiotopia?
Yes. Roman Mars helped establish the PRX podcast network Radiotopia in 2014, and 99% Invisible was one of its defining shows before SiriusXM acquired the production company in 2021.
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