ACT! has a Lunoo score of 9.5/10. This score is based on an AI-powered analysis of features, user reviews, expert opinions, and overall quality.

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ACT!

9.5

Brilliant

From $25/user/mo

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description ACT! Overview

It is included here as a comparison point for legacy software that has failed to keep up with modern UX standards. Unless you have a specific, long-standing requirement for this platform, there are far better, more intuitive options available for managing customer relationships.

recommend Best for: Small to medium businesses seeking robust contact management with strong Windows desktop functionality and willing to accommodate a steeper learning curve.

info ACT! Specifications

Database	SQL Server backend
Platform	Windows (desktop), iOS, Android (mobile apps)
Versions	ACT! Pro, ACT! Premium
Api Access	Limited REST API availability
Deployment	On-premises and cloud sync hybrid model
Integrations	Microsoft Outlook, QuickBooks, Google Workspace, Microsoft 365
User Licensing	Per-user, named or concurrent
Mobile Platforms	iOS 12+, Android 6.0+
System Requirements	Windows 7 or later, 4GB RAM minimum, 1GB disk space

balance ACT! Pros & Cons

thumb_up Pros

check Long-standing market presence with decades of feature refinement and reliability
check Comprehensive contact and relationship management with detailed activity tracking
check Strong Windows desktop application with robust offline functionality
check Extensive customization options for fields, templates, and workflow automation
check Integration capabilities with popular business tools like Outlook and QuickBooks
check Established user community and extensive learning resources available

thumb_down Cons

close Struggles to meet cloud-first and mobile-centric expectations of modern users
close Dated and clunky user interface compared to contemporary CRM solutions
close Complex and time-consuming initial setup and configuration process
close Limited mobile app functionality relative to modern competitors
close Higher learning curve for new users unfamiliar with legacy systems

help ACT! FAQ

Is ACT! available as a cloud-based solution?

ACT! primarily operates as a desktop application with cloud sync capabilities. While cloud access is available, the software maintains its legacy architecture, which may not offer the seamless cloud-first experience that modern SaaS CRMs provide.

What platforms does ACT! support?

ACT! is primarily designed for Windows operating systems. It offers limited cross-platform support, with mobile apps available for iOS and Android, though functionality is notably reduced compared to the desktop version.

Does ACT! integrate with other business applications?

ACT! integrates with Microsoft Outlook, QuickBooks, and other popular business tools. However, its integration ecosystem is less extensive than modern cloud CRMs, potentially requiring additional middleware for complex workflow automation.

How does ACT! compare to modern CRM solutions like Salesforce or HubSpot?

ACT! offers robust contact management but lags behind modern CRMs in UI design, mobile experience, and cloud-native features. For businesses prioritizing cutting-edge technology and seamless mobile access, modern alternatives may be more suitable.

What pricing options are available for ACT!?

ACT! offers both perpetual license (one-time purchase) and subscription models. Pricing varies by version and the number of users, with annual subscription plans typically ranging from $300 to $800 per user depending on features selected.

What is ACT!?

ACT! is one of the oldest contact management systems on the market. While it was once the standard for small business sales teams, it has struggled to transition effectively to the cloud-first, mobile-centric world. The interface is clunky, and the setup is often complex compared to modern, web-based CRM solutions. It is included here as a comparison point for legacy software that has failed to keep up with modern UX standards. Unless you have a specific, long-standing requirement for this platform, there are far better, more intuitive options available for managing customer relationships.

How good is ACT!?

ACT! scores 9.5/10 (Brilliant) on Lunoo, making it one of the highest-rated options in the Accounting category. ACT! earns a 9.5/10 due to its comprehensive contact management features, strong Windows desktop performance, and extensive customization capabilities...

How much does ACT! cost?

From $25/user/mo. Visit the official website for the most up-to-date pricing.

What are the best alternatives to ACT!?

See our alternatives page for ACT! for a ranked list with scores. Top alternatives include: Odoo Accounting, RiskWatch, TurboTax.

What is ACT! best for?

Small to medium businesses seeking robust contact management with strong Windows desktop functionality and willing to accommodate a steeper learning curve.

How does ACT! compare to Odoo Accounting?

See our detailed comparison of ACT! vs Odoo Accounting with scores, features, and an AI-powered verdict.

Is ACT! worth it in 2026?

With a score of 9.5/10, ACT! is highly rated in Accounting. See all Accounting ranked.

What are the key specifications of ACT!?

Database: SQL Server backend
Platform: Windows (desktop), iOS, Android (mobile apps)
Versions: ACT! Pro, ACT! Premium
API Access: Limited REST API availability
Deployment: On-premises and cloud sync hybrid model
Integrations: Microsoft Outlook, QuickBooks, Google Workspace, Microsoft 365

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Why this score

ACT! earns a 9.5/10 due to its comprehensive contact management features, strong Windows desktop performance, and extensive customization capabilities that have proven reliable for decades. However, the score reflects modern expectations being unmetthe clunky interface, complex setup, and struggles with cloud-first and mobile-centric demands prevent a perfect score.

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