description A.W.A.K.E. Mode Overview
A.W.A.K.E. Mode is a London-based contemporary womenswear label founded by Natalia Alaverdian in 2012. Its design language is associated with geometric construction, unusual proportions, sculptural tailoring, and reinterpretations of familiar garments, including denim. The label is intended for wearers seeking fashion-led clothing with experimental silhouettes and a less conventional approach to tailoring and everyday dress.
help A.W.A.K.E. Mode FAQ
Who founded A.W.A.K.E. Mode?
Natalia Alaverdian founded A.W.A.K.E. Mode in 2012. The label is based in London and focuses on contemporary womenswear.
What design features are associated with A.W.A.K.E. Mode?
The label is known for geometric construction, unusual proportions, and sculptural tailoring. It also reinterprets familiar garments, including denim, through more experimental shapes.
Is A.W.A.K.E. Mode a womenswear label?
Yes, A.W.A.K.E. Mode is a contemporary womenswear label. Natalia Alaverdian's designs are associated with structured silhouettes rather than basic, minimally altered wardrobe staples.
Where is A.W.A.K.E. Mode based?
A.W.A.K.E. Mode is based in London. Natalia Alaverdian established the label there in 2012.
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