description BrandPRO Overview
BrandPRO is an online brand-strategy simulation from StratX Simulations for marketing and business education. Participants manage two brands over five simulated years and make connected decisions about targeting, positioning, product design, pricing, communication, research and development, sales, and distribution. The exercise is intended for university, business-school, executive, and corporate training programs that want students or professionals to examine how marketing choices affect market share, profitability, revenue growth, and company value.
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