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The Blue Ocean Strategy Simulation allows participants to apply W. Chan Kim and Renee Mauborgne’s framework for creating uncontested market spaces. It challenges players to develop innovative business models rather than competing within existing industries. This simulation is valuable for educators,...
Markstrat is a business simulation designed to replicate real-world marketing challenges. It utilizes sophisticated mathematical models—validated through over forty academic studies—to represent market dynamics. The program provides students and professionals in marketing, strategy, and business adm...
Digital Markstrat is an educational business simulation developed by StratX Simulations, designed to teach strategic marketing and brand management. It is a modern adaptation of the classic Markstrat simulation, updated to reflect the realities of digital-sensitive markets. Participants compete in t...
StratX Country Manager is an educational business simulation used in marketing and international-management courses. Participants manage a consumer-goods company entering Latin American markets, making decisions about countries, brands, product positioning, distribution, pricing, communication, and...
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