description Cesim Marketing Overview
Cesim Marketing is a computer-based business simulation from the Finland-based Cesim company. It places participants in a marketing-management setting with eight customer segments, two market areas, and a portfolio of as many as six products. The simulation is used in education and training to let learners examine market choices, product decisions, and competitive strategy in a structured business scenario.
help Cesim Marketing FAQ
What is Cesim Marketing?
Cesim Marketing is a computer-based business simulation from the Finland-based company Cesim. It places participants in a marketing-management setting where they make decisions about markets, customers, and products.
How many customer segments are in Cesim Marketing?
The simulation includes eight customer segments and two market areas. Teams use those market conditions to make marketing-management decisions.
How many products can participants manage in Cesim Marketing?
Cesim Marketing supports a portfolio of as many as six products. Participants must make decisions across the product portfolio while responding to eight customer segments and two market areas.
Where is Cesim, the company behind Cesim Marketing, based?
Cesim is based in Finland. Its Cesim Marketing simulation is used in education and training to practice marketing decisions involving eight customer segments, two market areas, and up to six products.
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