description Cord Corporation Overview
Cord was a pioneer in integrating radical, aerodynamic styling into mass-market luxury vehicles. Their commitment to streamlining, epitomized by models like the 810, made them cultural icons. They successfully blended high art with engineering, appealing to a modern sensibility that predated modern aerodynamic theory. They remain a benchmark for design-led automotive history.
help Cord Corporation FAQ
Was Cord Corporation itself a car manufacturer or the company behind Cord automobiles?
Cord Corporation was E. L. Cord's holding company, while Cord-branded automobiles were manufactured by the Auburn Automobile Company in Indiana. The wider business group also controlled Auburn and Duesenberg.
What made the Cord 810's design so unusual?
Gordon Buehrig gave the 1936 Cord 810 a low, streamlined body, concealed headlamps, and a wraparound horizontal-louver grille. That distinctive front end became known as the "coffin nose."
Which Cord model introduced front-wheel drive before the 810?
The Cord L-29 brought front-wheel drive to American production cars in 1929. The later 810 and 812 retained a front-engine, front-wheel-drive layout while adding much more radical styling.
Why did Cord stop producing automobiles?
Cord automobile production ended in 1937 amid financial problems across the Auburn-Cord-Duesenberg business empire. The 812 was therefore the final original Cord production model.
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