description Critical Mention Overview
Critical Mention provides real-time monitoring and alerts for mentions of a brand or individual across the internet, tracking sentiment and identifying potential reputational risks from online conversations.
help Critical Mention FAQ
What does Critical Mention monitor?
Critical Mention monitors mentions of a brand or individual across internet conversations and other media sources offered by the service. It is designed to surface coverage and potential reputation issues as they appear.
How do Critical Mention alerts help a communications team?
Alerts can notify a team when a chosen brand, person, or topic is mentioned. That gives the team an opportunity to review the context and respond before a reputational issue grows.
Can Critical Mention track an individual as well as a company?
Yes, the service description includes monitoring for both brands and individuals. A useful setup would include the person's name, common spelling variations, and relevant organization names.
Is Critical Mention just a database of old press articles?
No, it is positioned as a real-time monitoring and alerting service. Its purpose is to identify new mentions and sentiment signals rather than only provide a static archive.
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