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Fred (Paris)

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description Fred (Paris) Overview

Fred is a French luxury jewelry house founded in Paris in 1936 by Argentine-born jeweler Fred Samuel. The brand became well-known for its modern aesthetic and Mediterranean influences, particularly the "Force 10" bracelet, which was introduced in 1966. This signature design combines precious metal buckles with woven nautical cables, creating a distinctive, sporty aesthetic for fine jewelry. Now operating as part of the LVMH group, the house maintains its flagship boutique on Rue de la Paix in Paris, catering to high-end clientele seeking contemporary luxury pieces.

help Fred (Paris) FAQ

Who founded the Fred jewelry house in Paris?

The French luxury jewelry house Fred was founded in Paris in 1936 by Fred Samuel. It quickly became known for its exceptional craftsmanship and vibrant, high-end creations, drawing an elite clientele in the heart of the Place Vendôme.

What is Fred Paris's most famous jewelry design?

Fred is arguably best known for its "Force 10" bracelet, a nautical-inspired design featuring a woven steel or gold cable paired with a buckled clasp. Created in 1966, the bracelet has become an iconic symbol of the brand, blending luxury jewelry with a sporty, maritime aesthetic.

Does the Fred jewelry brand belong to a larger luxury conglomerate?

Yes, Fred was acquired by the LVMH (Moët Hennessy Louis Vuitton) group in 1995. The acquisition placed the Parisian jeweler alongside other prestigious luxury watch and jewelry brands within the LVMH portfolio.

Where is the flagship Fred boutique located?

The flagship boutique of Fred is located at 6 Rue de la Paix, just off the famous Place Vendôme in Paris. This address has been the historical home of the brand since its early days and remains the central hub for their high jewelry and watch collections.