description GLO-BUS Overview
GLO-BUS is an online business-strategy simulation used in university and management courses. Student teams operate competing companies in a global market, making recurring decisions about product design, production, workforce practices, marketing, finance, and corporate responsibility. Results are compared through measures such as profitability, market share, credit standing, and investor performance, allowing learners to examine how linked decisions affect a company over multiple simulated years.
help GLO-BUS FAQ
What is GLO-BUS?
GLO-BUS is an online business-strategy simulation used in university and management courses. Student teams operate competing companies in a global market and make recurring business decisions.
What decisions do students make in GLO-BUS?
Teams make choices about product design, production, workforce practices, marketing, finance, and corporate responsibility. The decisions are linked, so a change in product quality or advertising can affect sales, costs, and competitive results.
How does competition work in GLO-BUS?
Each student team runs a company that competes against other teams in the same simulated market. Results are compared through business performance measures rather than through a single quiz or written case answer.
Who uses GLO-BUS?
Universities and management instructors use it for courses in strategy, marketing, operations, and business administration. The online format lets teams make decisions repeatedly and review the effects of those decisions.
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