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Graff

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description Graff Overview

Graff is a British multinational jeweler and watchmaker founded by Laurence Graff in London in 1960. The company controls its entire diamond supply chain, directly managing the sourcing, cutting, polishing, and setting processes. Graff is specifically associated with acquiring and cutting large, rare gemstones, including notable diamonds such as the Lesedi La Rona and the Graff Pink. The brand operates retail boutiques globally, serving a high-net-worth clientele seeking rare diamonds.

help Graff FAQ

Who founded Graff jewelry and when?

Graff was founded in London by Laurence Graff in 1960. Graff began his career as a jewelry apprentice at age 15 and built the company into one of the world's premier houses for rare and exceptional diamonds.

What is the Graff Pink diamond?

The Graff Pink is a 24.78-carat fancy intense pink diamond that Laurence Graff purchased at a Sotheby's auction. Graff subsequently had the stone recut and reclassified, demonstrating the company's philosophy of continually improving the stones it acquires.

Where is Graff's flagship boutique located?

Graff's flagship boutique is located on New Bond Street in London's Mayfair district, the heart of the city's luxury jewelry trade. The company operates additional boutiques in major markets including New York, Geneva, Hong Kong, and Dubai.

What major rough diamonds has Graff cut?

Graff has purchased and cut several of the largest rough diamonds discovered in modern times, including the Lesedi La Rona, one of the largest gem-quality rough diamonds ever found. The company maintains its own cutting and polishing atelier, allowing it to handle exceptional stones from rough to finished gem.