description ITC Serif Gothic Overview
ITC Serif Gothic is a display typeface designed by Herb Lubalin and Antonio DiSpigna, released in 1972. It is a hybrid design that blends the characteristics of a sans-serif with flared stems, often categorized as a glyphic or serif typeface due to its terminals. The letterforms feature a uniform stroke weight with subtle wedge serifs, creating a distinctive, stylized look. The typeface is widely recognized for its use in 1970s and 1980s popular culture, most notably as the lettering used for the original Star Wars movie poster logo.
help ITC Serif Gothic FAQ
Who designed ITC Serif Gothic and when was it released?
ITC Serif Gothic was designed by Herb Lubalin and Antonio DiSpigna. It was released in 1972.
Is ITC Serif Gothic a serif or sans-serif typeface?
It combines a sans-serif structure with flared, serif-like terminals. It is often classified as a glyphic or flared display typeface.
What is ITC Serif Gothic commonly used for?
Its distinctive terminals make it suited to headlines, posters, logos, and other display work. The design is intended for prominent text rather than long body copy.
How does ITC Serif Gothic differ from a conventional serif font?
Its main strokes have a relatively clean sans-serif character, while the terminals flare outward instead of forming traditional bracketed serifs. That hybrid construction gives it a 1970s display style associated with Lubalin's lettering work.
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