description Lowrider Overview
Lowrider was an American automobile magazine first published in San Jose, California, in January 1977 by Sonny Madrid, Larry Gonzalez, and David Nunez. It documented customized cars, bicycles, music, fashion, and related Chicano cultural and political issues, making it a source for the history of lowrider culture in the United States. The magazine later became part of the Motor Trend Group and ended print publication in 2019.
help Lowrider FAQ
When and where was Lowrider magazine founded?
Lowrider was first published in San Jose, California, in January 1977. Its founders were Sonny Madrid, Larry Gonzalez, and David Nunez.
What did Lowrider magazine cover besides cars?
The magazine covered customized automobiles and bicycles, as well as music, fashion, and Chicano cultural and political issues. It treated lowriding as a community and creative culture, not only as a vehicle modification hobby.
Why was Lowrider important to Chicano culture?
Lowrider gave a San Jose based publication a platform for documenting Chicano identity, art, and activism. Its first issue appeared in 1977, when it helped bring lowrider culture to a wider audience.
How was Lowrider different from a standard car magazine?
A standard car magazine might focus mainly on performance or specifications, while Lowrider also featured music, fashion, bicycles, and community politics. Its subject was the culture surrounding customized vehicles, not just the machines.
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