description Music2Go Marketing Simulation Overview
Music2Go Marketing Simulation is a web-based principles-of-marketing exercise developed by Smartsims. Students manage a virtual company selling music headphones and make decisions involving price, retail margin, sales forecasts, advertising, sales promotion, product development, and new product launches. It is designed for introductory marketing, marketing management, and strategic marketing courses, with individual and team-based competition against computer-controlled or student-run companies.
help Music2Go Marketing Simulation FAQ
What decisions do students make in Music2Go Marketing Simulation?
Students manage a virtual company that sells music headphones. Decisions include price, retail margin, sales forecasts, advertising, sales promotion, and product development.
Who developed Music2Go Marketing Simulation?
Music2Go Marketing Simulation was developed by Smartsims. It is a web-based principles-of-marketing exercise rather than a conventional entertainment game.
What product does Music2Go Marketing Simulation use?
The simulation centers on music headphones. Students adjust marketing and business decisions around that virtual product.
Is Music2Go Marketing Simulation played online?
Yes, Music2Go is designed as a web-based marketing exercise. It is used for principles-of-marketing learning, with students managing a virtual company through browser-based decisions.
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