description NYX Professional Makeup Overview
NYX Professional Makeup has solidified its position as a drugstore powerhouse, renowned for its extensive product range and commitment to inclusivity. Their shade offerings, particularly in concealers and foundations, are exceptional, catering to a diverse range of skin tones. NYX consistently releases trendy and innovative products, from vibrant eyeshadow palettes to long-lasting lipsticks. The brand's professional-grade quality and accessible price point make it a favorite among makeup artists and everyday users alike.
NYXs focus on experimentation and affordability keeps them at the forefront of drugstore trends.
help NYX Professional Makeup FAQ
Is NYX Professional Makeup actually a drugstore brand?
Yes. NYX was founded in Los Angeles in 1999 by Toni Ko and became known for professional-style makeup at mass-market prices.
Who owns NYX Professional Makeup now?
L'Oreal acquired NYX Cosmetics in 2014. The brand now operates as NYX Professional Makeup within L'Oreal's consumer beauty portfolio.
Is NYX pronounced as letters or as one word?
Beauty shoppers usually pronounce it as 'Nix.' The name comes from Nyx, the Greek goddess of the night.
What NYX products are people usually searching for first?
Common entry points include Butter Gloss, Jumbo Eye Pencil, Epic Ink Liner, and Can't Stop Won't Stop complexion products. NYX also sells vegan-labeled formulas across many lip, eye, and face categories.
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