description Urban Decay Overview
Urban Decay is an American cosmetics brand founded in 1992 by Wende Zomnir and Sandy Lerner. It disrupted the traditional beauty market by introducing grunge-inspired, vibrant color palettes to challenge the prevailing pink-toned makeup of the early 1990s. The brand gained massive mainstream popularity with the release of its Naked eyeshadow palettes and is widely recognized for its bold lip colors and pigment-heavy formulas. Currently owned by L'Oréal, the company maintains a cruelty-free certification.
help Urban Decay FAQ
What happened to Urban Decay's original Naked palette?
Urban Decay discontinued the original Naked palette in 2018 after it had become one of the defining neutral-eye palettes of the 2010s. The company later revived the Naked name through related palettes and a reissued version of the original color story.
What is Urban Decay All Nighter Setting Spray designed to do?
All Nighter is a finishing mist intended to reduce makeup fading, smudging, and settling over long wear. It is applied after makeup rather than used as a substitute for foundation primer.
Is Urban Decay cruelty-free?
Urban Decay identifies itself as a cruelty-free brand and is certified by PETA. Its parent company, L'Oréal, owns many other beauty brands, so shoppers who evaluate the parent company separately may reach a different purchasing decision.
Who owns Urban Decay?
L'Oréal acquired Urban Decay in 2012. The brand retained its name and its emphasis on products such as Naked palettes, 24/7 eye pencils, and All Nighter setting spray.
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