Best Palettes
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Urban Decay is an American cosmetics brand founded in 1992 by Wende Zomnir and Sandy Lerner. It disrupted the traditional beauty market by introducing grunge-inspired, vibrant color palettes to challenge the prevailing pink-toned makeup of the early 1990s. The brand gained massive mainstream popular...
Anastasia Beverly Hills is an American cosmetics company founded by Anastasia Soare in Beverly Hills in 1997. The brand first became known for eyebrow shaping services and products based on Soare's Golden Ratio approach to brow proportions. Its range later expanded to color cosmetics including brow...
Huda Beauty is a prominent cosmetics brand founded in 2013 by Huda Kattan, known for its wide range of complexion products, eyeshadow palettes, and lip contours initially popularized through social media.
Morphe is an American cosmetics brand known for its extensive range of affordable eyeshadow palettes and makeup brushes, initially popularizing direct-to-consumer sales via social media.
