Best Complexion

Hourglass Cosmetics is a luxury complexion brand specializing in products that manipulate light and blur imperfections. Established in 2003, they are particularly recognized for their Ambient Lighting Powders which create a naturally soft-focused appearance. The brand’s formulations cater to individ...

Laura Mercier is a luxury cosmetics brand established in 1996 by renowned French makeup artist Laura Mercier. The brand’s significance lies in its emphasis on achieving flawless complexion through techniques and products inspired by professional artistry. It caters primarily to individuals seeking s...

Bobbi Brown Cosmetics is a prestige beauty brand known for creating realistic, wearable makeup inspired by her work as a makeup artist. The company focuses on complexion products like foundations and concealers that prioritize natural skin tones and subtle enhancement. It’s particularly popular with...

Patrick Ta Beauty is a cosmetics brand founded by makeup artist Patrick Ta. Its product range focuses on complexion and color cosmetics, including blush, bronzer, highlighter, lip products, and tools, with several products pairing cream and powder formulas intended to be layered. The brand is design...

Haus Laboratories (Haus Labs) is a cosmetics brand founded in 2019 by American singer Lady Gaga, alongside her makeup artist Sarah Tanno. Originally launching as an Amazon-exclusive line, the brand was rebranded and relaunched in 2022 with a focus on clean, high-performance formulas designed for art...

Rare Beauty is an American cosmetics company founded by singer and actress Selena Gomez in 2020, launching exclusively with Sephora. The brand focuses on creating versatile makeup products designed to enhance natural features rather than conceal them, with a strong emphasis on accessibility and ease...

Kevyn Aucoin Beauty is a cosmetics brand established by the late celebrity makeup artist Kevyn Aucoin. The brand is known for its professional-quality products that emphasize facial sculpting, contouring, and highlighting techniques. It offers a range of highly pigmented formulations, including popu...

Makeup by Mario is a cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic, who is widely known for his work with Kim Kardashian. The brand launched exclusively at Sephora and is designed to provide professional-quality makeup products to consumers. Its product line focuses on...

Merit Beauty is an American cosmetics brand centered on a relatively compact range of makeup products designed for simplified routines. Its assortment includes complexion sticks, blush, highlighter, bronzer, lip products, mascara, and brow products, with packaging and application formats intended fo...

Huda Beauty is a prominent cosmetics brand founded in 2013 by Huda Kattan, known for its wide range of complexion products, eyeshadow palettes, and lip contours initially popularized through social media.

IT Cosmetics is an American cosmetics brand founded by Jamie Kern Lima in 2008. The company originally developed skincare and makeup products in collaboration with plastic surgeons, focusing on coverage solutions for skin concerns such as rosacea and redness. The brand is particularly known for its...

BareMinerals is an American cosmetics brand founded in 1995 by Leslie Blodgett. The company is widely recognized for pioneering the mineral makeup trend, specifically through its signature loose powder foundation, Original SPF 15 Mineral Foundation. Formulated without parabens, binders, or synthetic...

UOMA Beauty is a cosmetics brand founded in 2019 by Nigerian-born beauty executive Sharon Chuter. The company offers a diverse catalog of makeup products, with a foundational focus on formulating foundations and color cosmetics for deep skin tones that are often underserved by mainstream beauty bran...

Smashbox was founded in 1994 by Kevin and Janet Dayton as a photography lighting system adapted into makeup, initially sold directly to models and photographers.

Lawless Beauty formulates high-performance makeup and skincare products with a focus on clean ingredients and often incorporates unique botanicals like blue agave. (147 characters)