description Rare Beauty Overview
Rare Beauty is an American cosmetics company founded by singer and actress Selena Gomez in 2020, launching exclusively with Sephora. The brand focuses on creating versatile makeup products designed to enhance natural features rather than conceal them, with a strong emphasis on accessibility and ease of application. Additionally, the company operates the Rare Impact Fund, a dedicated initiative that commits a percentage of all sales to expanding mental health services and educational resources globally.
help Rare Beauty FAQ
Who founded Rare Beauty?
Selena Gomez founded Rare Beauty, which launched in 2020. The brand is sold through Sephora and its own retail channels.
Why is Rare Beauty Soft Pinch Liquid Blush so popular?
Soft Pinch Liquid Blush has a highly pigmented formula, so a small dot can provide noticeable color. It comes in both matte and dewy finishes, which affects the final sheen more than the intensity.
Does Rare Beauty support mental-health programs?
The company created the Rare Impact Fund to support youth mental-health services and education. Rare Beauty has committed one percent of annual sales to the fund.
Is Rare Beauty designed to be easy to open and hold?
Many products use rounded caps and broad applicators that can be easier to grip than narrow cosmetic packaging. The brand discusses accessibility and ease of use, although the packaging is not marketed as a medical device.
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