Huda Beauty

Huda Beauty is owned and was founded in 2013 by makeup artist and beauty influencer Huda Kattan. She initially popularized the brand through her extensive social media presence.

The brand was initially popularized through social media, largely driven by Huda Kattan's massive Instagram following. Their early success was heavily fueled by their wide range of complexion products and highly pigmented eyeshadow palettes.

The brand first gained traction by selling false eyelashes, which were later sold at major retailers like Sephora. This initial success allowed them to expand into lip contours and their famous eyeshadow palettes.

No, Huda Beauty is widely known to be a cruelty-free cosmetics brand. They do not test their finished products on animals, though they are not entirely a vegan line as some products contain animal-derived ingredients.