description IT Cosmetics Overview
IT Cosmetics is an American cosmetics brand founded by Jamie Kern Lima in 2008. The company originally developed skincare and makeup products in collaboration with plastic surgeons, focusing on coverage solutions for skin concerns such as rosacea and redness. The brand is particularly known for its Bye Bye Redness and Your Skin But Better CC Cream products. IT Cosmetics was acquired by L'Oréal in 2016 and is sold through retailers and direct-to-consumer channels.
help IT Cosmetics FAQ
Who founded IT Cosmetics?
Jamie Kern Lima founded IT Cosmetics in 2008 with her husband, Paulo Lima. Kern Lima developed the brand after struggling to find makeup that worked for rosacea-prone and sensitive skin.
Why does IT Cosmetics work with plastic surgeons and dermatologists?
The brand was developed around problem-solving makeup and skincare for concerns such as redness, rosacea, and sparse brows. Its products were created in collaboration with medical and skincare professionals rather than positioned only as color cosmetics.
Who owns IT Cosmetics now?
L'Oréal finalized its acquisition of IT Cosmetics in August 2016. The brand remains part of the L'Oréal beauty portfolio.
What type of makeup is IT Cosmetics known for?
IT Cosmetics is especially associated with coverage-focused complexion products and skincare-based makeup. Its brand story emphasizes real-skin demonstrations and solutions for redness, rosacea, and uneven pigmentation.
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