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Optimizely Customized Commerce

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description Optimizely Customized Commerce Overview

Optimizely Customized Commerce is a composable commerce platform enabling businesses to build unique shopping experiences by combining prebuilt and custom functionalities via APIs.

help Optimizely Customized Commerce FAQ

Is Optimizely Customized Commerce a headless commerce platform?

Yes, Optimizely Customized Commerce is built as a composable, API-first platform that supports headless architectures. This means front-end teams can build custom shopping experiences using any technology stack while commerce logic runs through Optimizely's backend APIs.

Does Optimizely Customized Commerce integrate with Optimizely's CMS?

Yes, Customized Commerce integrates tightly with Optimizely Content Management System (formerly Episerver CMS), allowing content editors and merchandisers to manage pages, products, and campaigns from a shared interface. This combined CMS-plus-commerce capability is a core part of the Optimizely Digital Experience Platform.

What technology stack is Optimizely Customized Commerce built on?

Optimizely Customized Commerce is built on the .NET framework, consistent with the broader Optimizely (formerly Episerver) platform. It can be deployed via Optimizely's managed cloud service or self-hosted on compatible infrastructure.

How does Optimizely Customized Commerce differ from Optimizely Configured Commerce?

Customized Commerce is geared toward bespoke, highly tailored storefronts that require custom development and composable architecture. Configured Commerce (formerly InsiteCommerce) is more focused on B2B commerce with prebuilt workflows and faster out-of-the-box deployment for distributors and manufacturers.

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