description Optimizely Configured Commerce Overview
Optimizely Configured Commerce enables businesses to manage complex product configurations—like size, color, and features—within their online store, streamlining the customer experience and order management process.
help Optimizely Configured Commerce FAQ
What kind of products is Optimizely Configured Commerce designed to sell?
It is aimed primarily at complex B2B catalogs where products can have customer-specific prices, quotes, account rules, and technical options. This is a different use case from a simple storefront selling a small fixed catalog.
How does the Configured Commerce product configurator work?
Optimizely's Advanced Configurator can present radio buttons, drop-down menus, and multiple configuration pages for a product. When a product requires configuration, the normal Add to Cart action can be replaced by a Configure action.
Does Configured Commerce support custom B2B experiences or only a standard storefront?
It is a pre-configured B2B platform with room for custom buyer experiences and headless deployment. Businesses can start with built-in catalog and order tools, then extend the experience for their own product rules and integrations.
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