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Oura - Direct To Consumer
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Oura

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description Oura Overview

Oura is a Finnish health technology company founded in 2013, best known for its smart ring that tracks sleep, heart rate variability, and readiness scores.

help Oura FAQ

When was Oura founded?

Oura Health Oy is a Finnish company founded in 2013 in Oulu, Finland. Its smart ring line has since become one of the most recognized wearables in the direct-to-consumer health space.

What metrics does the Oura Ring track?

The ring tracks sleep stages, resting heart rate, heart rate variability, body temperature, and a composite Readiness Score. It does not have a display, so all data is viewed in the Oura smartphone app.

Does Oura require a subscription?

Yes, full access to insights and historical data requires an Oura Membership subscription, billed monthly. New rings typically include a trial period of membership before the fee kicks in.

Which Oura Ring generations exist?

Oura has released several generations, including the Gen 1, Gen 2, Gen 3, and more recently the Gen 4 ring. Each generation has improved battery life and added sensors over the previous version.

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