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Qualtrics NPS

9.1
Excellent
Free Plan • From Free (CoreXM basic) / Enterprise pricing varies
language

description Qualtrics NPS Overview

Qualtrics NPS is a robust platform offering comprehensive NPS measurement and analysis capabilities. It allows for customized surveys, automated follow-up, and detailed reporting, including trend analysis and driver analysis to pinpoint key areas impacting customer loyalty. While not the cheapest option, its tiered pricing structure offers accessible entry points for smaller businesses, and its powerful features justify the investment for those needing advanced insights. It integrates with CRM systems like Salesforce and integrates with other Qualtrics products.

It's ideal for companies seeking a scalable solution with advanced analytics.

recommend Best for: Mid-to-large enterprises seeking comprehensive customer experience management with advanced NPS analytics, benchmarking, and seamless integration with existing business systems.

info Qualtrics NPS Specifications

balance Qualtrics NPS Pros & Cons

thumb_up Pros
  • check Comprehensive NPS measurement with highly customizable survey builder and question types
  • check Advanced analytics including trend analysis, driver analysis, and statistical significance testing
  • check Automated follow-up workflows and closed-loop feedback systems for actionable insights
  • check Strong integrations with major CRM platforms like Salesforce, HubSpot, and Microsoft Dynamics
  • check Enterprise-grade security compliance including SOC 2 and GDPR certifications
  • check Real-time reporting dashboards with customizable visualizations and export options
thumb_down Cons
  • close Higher pricing than many competing NPS tools, making it less accessible for small businesses
  • close Steep learning curve for users new to survey design or analytics terminology
  • close Advanced features and unlimited respondents often require higher-tier plans
  • close Can be overly complex for teams needing simple, basic NPS tracking only
  • close Customer support quality may vary depending on subscription tier

help Qualtrics NPS FAQ

How does Qualtrics NPS calculate the NPS score and what benchmarking data is available?

Qualtrics calculates NPS using the standard formula: percentage of Promoters (9-10) minus Detractors (0-6). It provides industry benchmarking data allowing you to compare your score against competitors in your sector, helping contextualize your performance over time.

Can Qualtrics NPS integrate with existing CRM systems like Salesforce?

Yes, Qualtrics NPS offers native integrations with major CRM platforms including Salesforce, Microsoft Dynamics, HubSpot, and Zendesk. These integrations allow automatic respondent syncing, closed-loop feedback routing, and unified customer experience data.

Is there a free plan or trial available for Qualtrics NPS?

Qualtrics offers a free tier called CoreXM with limited features including basic survey creation and up to 3 users. Paid plans start at the Professional tier for more advanced analytics, unlimited responses, and additional integrations.

What types of follow-up actions can be automated within Qualtrics NPS?

Users can automate follow-up actions such as triggering alerts to customer success managers when Detractors respond, scheduling thank-you emails to Promoters, routing feedback to specific teams based on response scores, and creating tasks in project management tools.

Does Qualtrics support multi-language NPS surveys?

Qualtrics supports over 25 languages for survey distribution and response collection. The platform can automatically detect respondent language preferences and serve localized survey versions while maintaining consistent NPS methodology across all languages.

What is Qualtrics NPS?
Qualtrics NPS is a robust platform offering comprehensive NPS measurement and analysis capabilities. It allows for customized surveys, automated follow-up, and detailed reporting, including trend analysis and driver analysis to pinpoint key areas impacting customer loyalty. While not the cheapest option, its tiered pricing structure offers accessible entry points for smaller businesses, and its powerful features justify the investment for those needing advanced insights. It integrates with CRM systems like Salesforce and integrates with other Qualtrics products. It's ideal for companies seeking a scalable solution with advanced analytics.
How good is Qualtrics NPS?
Qualtrics NPS scores 9.1/10 (Excellent) on Lunoo, making it one of the highest-rated options in the SAAS category. Qualtrics NPS scores 9.1/10 due to its comprehensive feature set including advanced analytics, customizable surveys, and strong enterprise integration...
How much does Qualtrics NPS cost?
Free Plan • From Free (CoreXM basic) / Enterprise pricing varies. Visit the official website for the most up-to-date pricing.
What are the best alternatives to Qualtrics NPS?
See our alternatives page for Qualtrics NPS for a ranked list with scores. Top alternatives include: Riskonnect Enterprise, Qualtrics Free Edition, SiteSpect.
What is Qualtrics NPS best for?

Mid-to-large enterprises seeking comprehensive customer experience management with advanced NPS analytics, benchmarking, and seamless integration with existing business systems.

How does Qualtrics NPS compare to Riskonnect Enterprise?
See our detailed comparison of Qualtrics NPS vs Riskonnect Enterprise with scores, features, and an AI-powered verdict.
Is Qualtrics NPS worth it in 2026?
With a score of 9.1/10, Qualtrics NPS is highly rated in SAAS. See all SAAS ranked.
What are the key specifications of Qualtrics NPS?
  • Platform: Cloud-based SaaS (web browser, iOS, Android apps)
  • API Access: Full REST API with webhook support for custom integrations
  • Integrations: Salesforce, HubSpot, Microsoft Dynamics, Slack, Marketo, Zendesk, and 100+ other platforms
  • Team Collaboration: Shared libraries, permission controls, and co-editing capabilities
  • Data Export Formats: CSV, Excel, PDF, SPSS, and direct database connections
  • Languages Supported: 25+ languages for surveys and dashboards

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