description RXBAR Protein Bars Overview
RXBARs have revolutionized the protein bar category with their simple, whole-food ingredients. Made with dates, nuts, and egg whites, they offer a satisfyingly chewy texture and a surprisingly delicious flavor profile. They are free from artificial sweeteners, flavors, and preservatives, making them a genuinely healthy and convenient option for on-the-go snacking. The transparency of their ingredient list and commitment to quality have earned them a loyal following.
Available in a wide variety of flavors to suit different preferences.
help RXBAR Protein Bars FAQ
What are the main ingredients in regular RXBARs?
Regular RXBARs are built around egg whites, dates, and nuts such as almonds, cashews, peanuts, or pecans. The front label became famous for listing simple ingredients in large type.
How much protein is in an RXBAR?
Most standard RXBAR protein bars contain 12 grams of protein. That protein mainly comes from egg whites, so regular RXBARs are not vegan.
Who owns RXBAR now?
RXBAR was founded by Peter Rahal and Jared Smith in 2013, then sold to Kellogg for about $600 million in 2017. After Kellogg's business split, the brand became part of Kellanova, which Mars later moved to acquire.
Are RXBARs low in sugar?
They are not especially low in total sugar because dates and fruit contribute natural sugars. The appeal is more about recognizable ingredients and no artificial sweeteners than about being a low-carb bar like Quest.
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