description Salesforce Lightning Overview
Salesforce Lightning is a modern, integrated CRM platform that unifies sales, service, marketing, and commerce. It provides a cohesive view of the customer journey by integrating data across various departments.
Its 'AppExchange' allows for thousands of third-party integrations, while its native AI (Einstein) provides predictive insights. It is designed for large organizations that need to synchronize complex workflows between different business units in one unified interface.
help Salesforce Lightning FAQ
What is Salesforce Lightning?
Salesforce Lightning is a modern, integrated CRM platform that unifies sales, service, marketing, and commerce. It provides a cohesive view of the customer journey by integrating data across various departments. Its 'AppExchange' allows for thousands of third-party integrations, while its native AI (Einstein) provides predictive insights. It is designed for large organizations that need to synchronize complex workflows between different business units in one unified interface.
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