description Sassy Overview
Sassy was an American teen magazine launched in 1988 by Jane Pratt and published through 1996. It covered fashion and popular culture alongside subjects such as sexuality, politics, feminism, and alternative rock, giving its editorial content a broader scope than conventional teen magazines. The publication is studied as part of late twentieth-century youth media and the history of feminist-oriented magazine writing.
help Sassy FAQ
Who founded Sassy magazine?
Sandra Yates founded the publication through Matilda Publications, while Jane Pratt served as its founding editor and most recognizable editorial figure. The first issue appeared in March 1988.
What made Sassy different from mainstream teen magazines?
Sassy used a feminist, candid voice to discuss sex, health, politics, alternative rock, and other subjects that publications such as Seventeen and YM usually treated more cautiously. Its target audience was teenage girls, but its tone also attracted many Generation X adult readers.
Which alternative-rock subjects appeared in Sassy?
Music coverage was part of the magazine's identity, alongside sections associated with sex, drugs, and rock and roll. Its editorial culture helped connect young readers with indie and alternative acts during the late 1980s and 1990s.
When did Sassy stop publishing?
Sassy ceased as an independent title in 1996 after changing owners and publishers during the 1990s. Its editorial sections and staff were absorbed into Teen beginning with the January 1997 issue.
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