description Self-Portrait Overview
Self-Portrait is a London-based contemporary fashion brand founded by Malaysian designer Andrew Tan in 2013. The label is known for integrating lace, embroidery, and intricate detailing into its ready-to-wear womenswear collections. It gained prominence for offering structured midi dresses and occasionwear that emulate the aesthetic of luxury fashion at more accessible pricing. The brand has expanded globally and features childrenswear lines alongside its main seasonal adult collections.
help Self-Portrait FAQ
Who is the founder of Self-Portrait?
The label was founded in London in 2013 by Malaysian designer Han Chong, a Central Saint Martins graduate. He built the brand around intricately detailed lace and embroidered dresses at a contemporary price point.
Why did Self-Portrait dresses become famous?
The brand's signature lace dresses, like the viral 'Azaelea' dress, offered couture-like detailing at a fraction of designer prices and were worn by celebrities including Beyoncé and Meghan Markle. That visibility made it a red-carpet and street-style fixture within a few seasons.
Does Self-Portrait make menswear or just womenswear?
It started as womenswear but has expanded — the brand added a menswear line in 2023. It has also done collaborations, including a sneaker partnership with Onitsuka Tiger in 2023.
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