description Trade Gothic Next Overview
Trade Gothic Next is a sans-serif typeface family released by Linotype in 2008, serving as a modernization of Jackson Burke's original Trade Gothic design from 1948. The update was developed by type designer Akira Kobayashi, who expanded the family to include additional weights and matching italics. The redesign standardizes character widths and improves spacing for better performance in digital environments. It is intended for use in branding, publishing, and signage where a functional grotesque is required.
help Trade Gothic Next FAQ
Who updated Trade Gothic for the Trade Gothic Next release?
Trade Gothic Next was redrawn by Japanese type designer Akira Kobayashi, who serves as Monotype's type director. Kobayashi is widely respected for his revivals, including his work on Optima Nova and Avenir Next.
What was the original Trade Gothic and who designed it?
The original Trade Gothic was designed by Jackson Burke for Linotype beginning around 1948. Burke continued developing the family through the late 1950s, modeling it after the American gothic tradition of Morris Fuller Benton.
What improvements does Trade Gothic Next make over the original?
Trade Gothic Next regularizes the inconsistent character widths and proportions of Jackson Burke's original across weights, adds newly drawn matching italics, and improves spacing for digital use. It also expands the weight range beyond what the original Linotype family offered.
When was Trade Gothic Next released?
Trade Gothic Next was released in 2008 by Linotype (now under Monotype). It was part of a broader effort to modernize classic 20th-century grotesques for contemporary print and screen workflows.
explore Explore More
Reviews & Comments
Write a Review
Be the first to review
Share your thoughts with the community and help others make better decisions.
