Best Consumer Behavior
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2
Predictably Irrational
Dan Ariely demonstrates that our irrationality is not random but systematic and predictable. Through a series of clever experiments, he shows how we are influenced by social norms, expectations, and e...
3
NetBase Quid
NetBase Quid is a sophisticated social listening and analytics platform that leverages AI to provide deep insights into consumer behavior and market trends. It helps brands understand the context behi...
4
The Brand Purpose Revolution: Building Businesses with Meaning
This book examines the growing importance of brand purpose in today's consumer landscape. It explores how companies can align their values with their business goals and build brands that resonate with...
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