Best Consumer Behavior

Dan Ariely demonstrates that our irrationality is not random but systematic and predictable. Through a series of clever experiments, he shows how we are influenced by social norms, expectations, and e...

Brand New Podcast, hosted by Jason Heller and Maggie Patterson, dissects the branding and marketing behind iconic products and campaigns. They offer insightful critiques and analysis of advertising, d...

Heuritech is primarily a B2B platform, but its technology powers several consumer-facing wardrobe management apps. It uses advanced image recognition and AI to analyze clothing items, identify trends,...

NetBase Quid is a sophisticated social listening and analytics platform focused on providing deep cultural and consumer behavior insights. It utilizes semantic analysis to understand the context and m...

This book examines the growing importance of brand purpose in today's consumer landscape. It explores how companies can align their values with their business goals and build brands that resonate with...

NYU Sterns MBA program provides a Luxury and Retail Certificate, catering to the specialized needs of those pursuing careers in the luxury goods and retail industries. The certificate covers topics su...

Khan Academy's Introduction to Marketing provides a foundational understanding of marketing principles. It covers topics like market research, branding, consumer behavior, and marketing strategy. Whil...