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The Hero's Journey Messaging Workshop Kit
This kit adapts Joseph Campbell's Hero's Journey specifically for marketing communications. It maps the customer's journey (from unawareness to advocacy) onto the classic narrative structurethe Call t...
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The StoryBrand Email Sequence Planner
This specialized planner maps the entire customer journey into a multi-email sequence, ensuring each email advances the narrative. It dictates when to introduce the problem, when to reveal the guide (...
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