description The McDonald's Videogame Overview
The McDonald's Videogame is a satirical browser-based management simulation developed by the Italian activist game studio Molleindustria in 2006. Players take on the role of a fast-food corporation executive, managing an interconnected supply chain that includes clearing rainforests for cattle pastures, operating slaughterhouses, running restaurants, and managing corporate public relations. The game serves as a serious critique of the global fast-food industry, explicitly modeling the environmental destruction and unethical labor practices required to maximize profits.
help The McDonald's Videogame FAQ
Who made The McDonald's Videogame and what is its main point?
The McDonald's Videogame was developed by the Italian indie studio Molleindustria in 2006. It was created as a satirical management game to highlight the environmental, labor, and political costs associated with the global fast-food industry.
What do you actually do in The McDonald's Videogame?
Players take on the role of the McDonald's CEO, managing every level of the supply chain from agricultural soy fields to the restaurant floor. You must balance corporate profits with corrupt politics, environmental destruction, and worker exploitation to keep the company from going bankrupt.
Can I still play The McDonald's Videogame online?
Yes, the game is available to play for free as an HTML5 port on various browser game websites. It was originally released as a Flash game and has been archived by digital preservation communities like Flashpoint.
Did McDonald's sue Molleindustria over The McDonald's Videogame?
While McDonald's reportedly threatened legal action against Molleindustria over trademark infringement, the developer successfully argued the game was protected parody. The game remains available today without a formal lawsuit ever being successfully pursued.
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