Kinder's Santa Maria Rub

Kinder's Santa Maria Rub is a California-style barbecue blend specifically formulated for grilling meats. It is heavily associated with the Central Coast region's tradition of tri-tip grilling. The blend is perfect for applying a savory, peppery crust to beef before smoking or grilling.

Santa Maria rubs typically feature a savory, mildly spicy flavor profile driven by garlic, salt, and black pepper. Kinder's version captures this traditional taste, which is designed to enhance the natural flavor of the meat without overpowering it. It generally lacks the heavy sugar content found in many other BBQ rubs.

The Santa Maria style of barbecue originates from the Santa Maria Valley in California's Central Coast region. It dates back to the mid-19th century and is distinctly centered around grilling bottom sirloin, specifically the tri-tip cut. Kinder's rub is directly inspired by this regional American culinary tradition.

While you don't strictly need oil, it is highly recommended to apply a light coat of oil or mustard to your meat before applying the rub. This helps the Kinder's Santa Maria blend adhere evenly to the surface of the tri-tip or roast. It also prevents the spices from scorching during the high-heat grilling process.