What are the key differences between HubSpot Forms and Qualtrics XM?

Compare HubSpot Forms and Qualtrics XM side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are HubSpot Forms and Qualtrics XM scored?

HubSpot Forms has an AI score of 6.8/10 and Qualtrics XM has an AI score of 8.5/10. Scores are based on category fit, feature coverage, pricing signals, public reception, and recency.

HubSpot Forms vs Qualtrics XM 2026 — Compared

HubSpot Forms

Qualtrics XM

WINNER Qualtrics XM

Qualtrics XM edges ahead with a score of 8.5/10 compared to 6.8/10 for HubSpot Forms. While both are highly rated in the...

HubSpot Forms

6.8 Fair

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emoji_events WINNER

Qualtrics XM

8.5 Very Good

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HubSpot Forms From $20/mo per user Free plan available

payments

Qualtrics XM Pricing not available

psychology AI Verdict

Qualtrics XM edges ahead with a score of 8.5/10 compared to 6.8/10 for HubSpot Forms. While both are highly rated in their respective fields, Qualtrics XM demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: Qualtrics XM

verified Confidence: Low

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description Overview

HubSpot Forms

HubSpot Forms is a key component of the HubSpot marketing and CRM platform. It is designed specifically for lead generation and marketing automation. If you are using HubSpot for your marketing, their form builder is the natural choice. It automatically syncs all form submissions to your CRM, allowing you to track leads and automate follow-up emails. While it is not the most flexible tool for gene...

Qualtrics XM

Qualtrics XM is a comprehensive experience management platform designed for large enterprises. It offers advanced survey design capabilities, real-time analytics, and AI-powered text analysis to uncover deep customer insights. Key features include journey mapping, predictive analytics, and integration with CRM systems like Salesforce. It excels in gathering feedback across multiple touchpoints, fr...