Qualtrics XM

Qualtrics XM is an enterprise-grade experience management platform renowned for its deep market research capabilities. It offers sophisticated survey logic, statistical analysis tools, predictive intelligence, and powerful text analytics (Text iQ). Targeted at large organizations and academic institutions, its pricing is premium and quote-based. It ranks first due to its unparalleled depth in complex study design, robust data security, and integration with CRM and BI tools, making it the industry standard for professional researchers.