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Episerver / Optimizely CMS

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description Episerver / Optimizely CMS Overview

Episerver was a software company and product name associated with web content management and digital commerce tools built on Microsoft technologies. The brand was renamed Optimizely in 2021, and the products became part of Optimizely's digital experience platform. Optimizely CMS is intended for organizations that need to create, organize, publish, and manage website content, often alongside commerce, experimentation, or personalization features.

help Episerver / Optimizely CMS FAQ

When did Episerver become Optimizely?

Episerver announced the rebrand to Optimizely on January 27, 2021, following its acquisition of Optimizely the previous year. The product family is now generally described under the Optimizely brand. [Optimizely rebrand announcement](https://www.optimizely.com/company/press/episerver-reintroduces-itself-as-optimizely)

Do current Optimizely CMS projects still contain EPiServer names?

Yes, legacy and CMS 12 projects commonly use package and configuration names such as `EPiServer.CMS`. Newer CMS 13 documentation uses Optimizely package names and places the administration interface at `/Optimizely/CMS` rather than the older `/EPiServer` path.

What technology stack does Optimizely CMS use?

Optimizely CMS is built for the Microsoft ecosystem, including .NET and ASP.NET Core, with SQL Server or Azure SQL used for CMS data in current documentation. CMS 13 installation guidance requires a SQL database compatible with SQL Server 2022 or Azure SQL.

Why do people describe Optimizely as more than a CMS?

The 2021 rebrand combined content, commerce, data, targeting, testing, and recommendations under a broader digital experience platform. That is why a search for the former Episerver CMS name may lead to Optimizely CMS, Commerce, or experimentation products.

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