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Adobe Marketo Engage

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description Adobe Marketo Engage Overview

Adobe Marketo Engage is a business-to-business marketing automation platform for organizations that manage long sales cycles and multiple customer contacts. It supports lead capture and scoring, audience segmentation, email and other campaign workflows, and measurement of marketing activity in relation to sales outcomes. The product originated with Marketo, a company founded in 2006, and became part of Adobe after Adobe acquired Marketo in 2018.

help Adobe Marketo Engage FAQ

What is Adobe Marketo Engage used for?

Adobe Marketo Engage is a B2B marketing automation platform for organizations with long sales cycles and multiple customer contacts. It supports lead capture, scoring, segmentation, campaign workflows, and marketing measurement.

How does lead scoring work in Marketo Engage?

Lead scoring assigns signals or values to contacts based on their activity and profile. Marketing teams can use those scores to segment audiences and decide when a lead needs further nurturing or sales attention.

Can Marketo Engage manage email campaigns?

Yes. Email is one of the campaign workflows supported by the platform. Marketers can combine email activity with audience segmentation, lead capture, and measurement of campaign results.

Why would a B2B company use Marketo Engage instead of a simple newsletter tool?

Marketo Engage is built for longer buying journeys with multiple contacts and stages. Its lead scoring, segmentation, automation, and measurement features are intended for that more complex process.

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