description Google Marketing Platform Overview
Google Marketing Platform is an integrated suite of advertising and analytics products from Google, introduced in 2018. It consolidated capabilities from DoubleClick and the Google Analytics 360 Suite into a unified offering for enterprise marketers, agencies, and large advertisers. Key products within the platform include Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Analytics 360, each addressing different stages of the digital advertising workflow. The suite is aimed at organizations that plan, purchase, deliver, and measure digital media campaigns at scale.
help Google Marketing Platform FAQ
What is Google Marketing Platform, and when was it introduced?
Google Marketing Platform is Google's enterprise advertising and analytics suite, introduced in 2018. It brought together DoubleClick Digital Marketing products and the Google Analytics 360 Suite under one platform. [Google Analytics Blog](https://analytics.googleblog.com/2018/06/introducing-google-marketing-platform.html)
Which products are part of Google Marketing Platform?
The core advertising products include Campaign Manager 360, Display & Video 360, and Search Ads 360, while Analytics 360 and Tag Manager 360 support measurement and implementation. Google's help documentation groups these tools around planning, buying, measuring, and optimizing campaigns. [Google Marketing Platform Help](https://support.google.com/marketingplatform/answer/9013946)
Is Google Marketing Platform aimed at small businesses or enterprise marketers?
The 360 service level is designed for organizations with large data volumes, advanced measurement needs, and professional support requirements. Google distinguishes those 360 products from Standard analytics products intended for smaller or less complex operations. [Google Marketing Platform Help](https://support.google.com/marketingplatform/answer/9013946)
What happened to DoubleClick Search and DoubleClick Bid Manager?
DoubleClick Search became Search Ads 360. Display & Video 360 combined functions from DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center into a broader buying and campaign workflow. [Google Analytics Blog](https://analytics.googleblog.com/2018/06/introducing-google-marketing-platform.html)
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