description Barry Nalebuff Overview
Barry Nalebuff is an American academic and entrepreneur who currently serves as the Milton Steinbach Professor of Economics and Management at the Yale School of Management. Recognized for his expertise in game theory, he has co-authored influential books on strategic thinking, such as "Thinking Strategically" and "The Art of Strategy." In 1998, he applied his economic principles to the beverage industry by co-founding Honest Tea with his former student Seth Goldman. The company, which was later acquired by The Coca-Cola Company, popularized organic, lower-sugar ready-to-drink teas.
help Barry Nalebuff FAQ
What does Barry Nalebuff teach at Yale?
Barry Nalebuff is the Milton Steinbach Professor of Management at Yale School of Management, where he teaches game theory, negotiation, strategy, and innovation. His work applies strategic decision-making to business problems rather than treating game theory as only abstract mathematics. [Yale School of Management](https://som.yale.edu/faculty-research/faculty-directory/barry-nalebuff)
Which Barry Nalebuff book explains game theory for business readers?
Thinking Strategically, co-written with Avinash Dixit, was published in 1991, and The Art of Strategy followed in 2008. Nalebuff also co-wrote Co-opetition with Adam Brandenburger, a book about competing and cooperating at the same time. [Yale books](https://faculty.som.yale.edu/barrynalebuff/books/)
What company did Barry Nalebuff co-found?
He co-founded Honest Tea with Seth Goldman in 1998. Coca-Cola purchased the company in 2011, which gives his academic work a direct link to a real consumer brand. [Yale School of Management](https://som.yale.edu/faculty-research/faculty-directory/barry-nalebuff)
What is Nalebuff's Split the Pie about?
Split the Pie is his 2022 book about negotiation and how to divide the value created by a deal. It grows out of the negotiation course he teaches at Yale School of Management. [Yale School of Management](https://som.yale.edu/faculty-research/faculty-directory/barry-nalebuff)
explore Explore More
Reviews & Comments
Write a Review
Be the first to review
Share your thoughts with the community and help others make better decisions.
