description DiGiorno Overview
DiGiorno is a brand of frozen pizza owned by Nestlé that produces a specific Detroit-style variety. This particular retail offering is characterized by its rectangular shape, thick and airy crust, and crispy caramelized cheese edges. Following the traditional preparation method, the tomato sauce is ladled on top of the toppings after baking. It is intended for supermarket customers seeking a convenience-oriented approximation of regional American pizza styles.
help DiGiorno FAQ
When did DiGiorno launch its Detroit-style pizza?
DiGiorno introduced its Detroit-style frozen pizza in 2021, riding a wave of national popularity for the format. It joined the brand's lineup of rising-crust and croissant-crust varieties owned by Nestlé.
How is DiGiorno's Detroit-style pizza different from regular DiGiorno pizzas?
It comes in a rectangular shape instead of a round pie, with a thick, airy crust and cheese baked out to the edges to create the crispy caramelized crust that defines Detroit style. Traditional versions also layer sauce over the cheese, and DiGiorno follows that preparation method.
Where did Detroit-style pizza originate?
It traces back to Buddy's Pizza in Detroit, which is widely credited with creating the rectangular, pan-baked style in 1946. The pans themselves were reportedly repurposed automotive parts trays, a nod to the city's car industry.
Who owns DiGiorno?
DiGiorno is owned by Nestlé, which acquired the brand when it bought Kraft's frozen pizza business in 2010 in a deal worth roughly $3.7 billion. That deal also brought brands like Tombstone and California Pizza Kitchen's frozen line under Nestlé.
explore Explore More
Reviews & Comments
Write a Review
Be the first to review
Share your thoughts with the community and help others make better decisions.
