description Ecwid by Lightspeed Overview
Ecwid (short for "e-commerce widget") is a hosted e-commerce platform founded in 2009 that allows merchants to add online shopping capabilities to existing websites, social media pages, and marketplaces. The platform was acquired by Lightspeed Commerce in 2021 for approximately $500 million. Ecwid is designed for small to medium-sized businesses and can be integrated into websites built on WordPress, Wix, Squarespace, and other platforms without requiring technical expertise. It supports inventory management, payment processing, and multi-channel selling.
help Ecwid by Lightspeed FAQ
Can I add Ecwid to an existing WordPress website?
Yes, Ecwid offers an official WordPress plugin that lets you embed a full online store into your existing WordPress site using a widget or shortcode. The store is hosted on Ecwid's servers, so it loads independently of your WordPress theme and does not require WooCommerce.
Does Ecwid support selling on Instagram and Facebook?
Yes, Ecwid integrates directly with Facebook Shops and Instagram Shopping, letting you sync your product catalog and sell through those platforms. It also supports Google Shopping and Amazon, so you can manage multichannel sales from a single Ecwid dashboard.
What happened to Ecwid after the Lightspeed acquisition?
Lightspeed Commerce acquired Ecwid in 2021 for approximately $500 million, integrating Ecwid's self-serve and embedded e-commerce capabilities into Lightspeed's broader commerce platform. The Ecwid product and brand continue to operate under the Lightspeed umbrella.
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