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Centra

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description Centra Overview

Centra is a headless e-commerce platform designed specifically for direct-to-consumer fashion and lifestyle brands. It provides integrated tools for managing global sales, localized marketing, and business-to-business wholesale operations from a single system. By separating the backend infrastructure from the frontend presentation layer, Centra allows retailers to build custom storefronts that integrate seamlessly with social media platforms.

help Centra FAQ

What does Centra mean by headless ecommerce?

Centra separates the commerce backend from the customer-facing storefront, so a brand can build websites or apps with its own frontend while accessing commerce data through APIs. Centra says its data is available through GraphQL and supports integrations with CMS, ERP, payment, shipping, and marketing systems. [Centra](https://centra.com/)

Can Centra handle both DTC and wholesale sales?

Yes. Centra includes separate Retail and Wholesale functionality, including B2B accounts, buyer ordering, campaigns, invoice templates, and wholesale delivery and payment terms. [Centra Support](https://support.centra.com/intro/basics/centra-overview)

Which types of products is Centra designed for?

Centra was built primarily for fashion and lifestyle brands, with product structures suited to variants such as sizes, colors, brands, and collections. Its built-in fashion PIM is intended to reduce the need for separate product-data apps. [Centra](https://about.centra.com/facts-about-centra)

Can Centra support international fashion stores?

Centra supports localized storefronts with different languages, currencies, prices, taxes, payment methods, delivery options, and warehouses. The company advertises support for more than 120 countries. [Centra](https://centra.com/)

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