Franco Moschino

Franco Moschino was renowned for his irreverent and satirical approach to fashion design, using his collections to mock the industry's excesses. His eponymous label, founded in Milan in 1983, became famous for playful pieces like garments featuring a parodied Chanel logo with a peace sign. He consistently blurred the lines between fashion and contemporary art.

Franco Moschino founded his eponymous fashion house in 1983 after leaving his position as an illustrator for Gianni Versace. Based in Milan, the label quickly gained a reputation for its eccentric and rebellious spirit. His background in fine arts heavily influenced his unique, artistic approach to clothing.

Following Franco Moschino's untimely death in 1994, his former assistant Rossella Jardini took over as creative director. Jardini successfully maintained the brand's signature wit and vibrancy for two decades. In 2013, Jeremy Scott took the reins, bringing his own pop-culture-driven, irreverent style to the historic Italian house.

Yes, Franco Moschino introduced the 'Cheap and Chic' diffusion line in 1988 as a more accessible counterpart to his main collection. The line became highly successful and allowed a wider audience to experience his unique design philosophy. It encapsulated his ongoing critique of the pretentiousness and high costs associated with luxury fashion.