Viktor & Rolf

Viktor & Rolf was founded in 1993 by two Dutch designers, Viktor Horsting and Rolf Snoeren. The brand is celebrated for its highly conceptual and avant-garde approach to luxury fashion. The duo met while studying at the Arnhem Academy of Art and Design in the Netherlands.

While known for their Haute Couture, Viktor & Rolf achieved massive commercial success with their debut fragrance, Flowerbomb, launched in 2005. The perfume, packaged in a hand-grenade-shaped bottle, became one of the best-selling fragrances in the world. They later introduced a male counterpart fragrance, Spicebomb, in 2012.

Yes, Viktor Horsting and Rolf Snoeren continue to design and present highly theatrical Haute Couture collections in Paris. They returned to the official Paris Haute Couture Week schedule in 2015 after a 13-year hiatus from the runway. Their collections frequently blur the line between fashion and contemporary art.

In 2008, the Italian fashion holding company OTB Group, headed by Renzo Rosso, acquired a controlling stake in Viktor & Rolf. This partnership allowed the brand to expand its global footprint while maintaining its avant-garde identity. The founders retained creative control and continue their roles as creative directors.