description Nigo Overview
Nigo, born Tomoaki Nagao, is a Japanese fashion designer, DJ, and record producer. He is best known as the founder of the streetwear brand A Bathing Ape (BAPE) in Tokyo in 1993, which played a central role in the Ura-Harajuku casual streetwear movement. In addition to his work with BAPE, he co-founded the Billionaire Boys Club label with Pharrell Williams. In 2021, Nigo was appointed the artistic director of the French luxury fashion house Kenzo.
insights Ranking position
Nigo ranks #13 of 61 in the Designer ranking, behind Viktor & Rolf, ahead of Daniel Roseberry.
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What fashion brand is Nigo famous for founding?
Nigo is best known as the founder of the iconic streetwear brand A Bathing Ape (BAPE). He established the brand in Tokyo in 1993, which became a central pillar of the Ura-Harajuku casual streetwear movement.
What other major fashion houses has Nigo designed for?
In addition to his work with BAPE, Nigo later founded the highly successful brands Billionaire Boys Club and Human Made. In 2021, he was also appointed the artistic director of the French luxury fashion house Kenzo.
Did Nigo work in the music industry?
Yes, alongside his fashion career, Nigo is an active DJ and record producer. He famously collaborated with Pharrell Williams and was heavily involved in the production of the hip-hop group Teriyaki Boyz.
What is the Ura-Harajuku movement that Nigo was part of?
The Ura-Harajuku movement was a pivotal 1990s Japanese streetwear revolution led by designers like Nigo and Jun Takahashi. Nigo's A Bathing Ape (BAPE) store became a cultural hub for this movement, turning the backstreets of Harajuku into a global epicenter for cutting-edge youth fashion.
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