description Gary Erickson Overview
Gary Erickson is an American entrepreneur and the founder of Clif Bar & Company, which he established in 1992 after developing an energy bar intended for endurance activities. He named the company after his father, Clifford, and built it around organic food, outdoor recreation, and environmental initiatives. Erickson and his wife, Kit Crawford, remained controlling owners until Mondelez International acquired the company in 2022.
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How good is Gary Erickson?
Gary Erickson scores 7.68/10 (Good) on Lunoo, making it a well-rated option in the Entrepreneur category. Clif Bar became a durable values-led food brand with strong employee reputation; category scope is moderate.
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See our alternatives page for Gary Erickson for a ranked list with scores. Top alternatives include: Warren Buffett, Sam Walton, Andrew Carnegie.
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Is Gary Erickson worth it in 2026?
With a score of 7.68/10, Gary Erickson is a solid option in Entrepreneur. See all Entrepreneur ranked.
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