description Integromat (Make) Overview
Integromat (Make) is a cloud-based platform designed to automate business processes by connecting various applications. It allows users to build visual workflows without coding, streamlining tasks and improving productivity. The tool is particularly useful for businesses seeking to integrate desktop automation with services like Google Workspace, Slack, and Salesforce, facilitating efficient data flow and operational efficiency.
insights Ranking position
Integromat (Make) ranks #14 of 62 in the Integration ranking, behind Integromat for HubSpot, ahead of Boomi (Dell Boomi).
balance Integromat (Make) Pros & Cons
- Powerful visual workflow builder
- Supports complex branching logic
- Large integration catalog
- Detailed execution monitoring
- Operation-based costs escalate
- Steep initial learning curve
- Complex scenarios become cluttered
help Integromat (Make) FAQ
Why did Integromat change its name to Make?
Integromat was acquired by Celonis in 2020 and later rebranded as Make in 2022. The product kept the same core idea: visual automation scenarios made from app modules, routers, filters, and webhooks.
What is a Make scenario in practical terms?
A scenario is Make's name for an automation workflow, such as taking a new Typeform submission and creating a row in Google Sheets. Each app action counts as a module, so a real workflow can quickly include Gmail, Slack, Airtable, HTTP, and filters in one canvas.
Is Make better for complex branching than Zapier?
Make is often chosen when the workflow needs visible branching, iterators, aggregators, or custom HTTP calls on one diagram. Zapier is usually simpler for one-trigger, one-action automations, while Make's scenario builder exposes more logic on screen.
Can Make connect to an app that is not in its app directory?
Yes, Make includes HTTP and webhook modules, so it can call many services with a public API even if there is no dedicated app module. That matters for internal tools, custom CRMs, and niche SaaS products that expose REST endpoints.
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